On October 6, 2010, two months after its anticipated release, Adobe launched the Adobe Museum of Digital Media, an online exhibition space for art and design. While providing enticing architectural graphics, the site is disappointing because it does not embrace current museum and Web 2.0 thought on developing participatory experiences to create dialogue and engage community. As a result, the Adobe Museum of Digital Media fails to grasp the potential of the Web by using a traditional authoritative exhibition model within a digital environment. Besides decreasing the download time to experience the museum interface and work at hand, my advice to Adobe is to let go of the notion of a physical architecture within the interface design and provide a more visceral experience for viewers to engage in and interact with intangible works of art that are made specifically for the screen.
Originally posted on November 18, 2010